The website **www.hp.com/123** (or simply **123.hp.com**) is the official HP portal for setting up and installing HP printers. It allows users to download printer software and guides for connecting and configuring their new HP printer[1].

Additional relevant details:
– HP also offers the **HP Smart** app, available on Google Play and other platforms, which helps users print, scan, and manage their HP printers conveniently from mobile devices[2].
– The site or service sometimes integrates with HP Instant Ink, a cartridge subscription service, although there might be occasional technical issues reported on that front[3].

In summary, if you are looking to set up an HP printer or download related software, navigating to **www.hp.com/123** or **123.hp.com** is the direct and official way to do so.